CAPE TOWN AIRPORT LED SCREEN

BRIEF AND CHALLENGES:

To create the Southern Hemisphere’s largest Digital OOH sign at one of Africa’s busiest travel, tourism and business destinations. The challenge encountered was that the screen needed to be very bright in order to combat the direct sunlight encountered in the location.

SPECIFICATIONS:

Type: P10 LED Screen Brightness: 8000 Nits Resolution: 1560 x 864 pixels Dimensions: 16.64m x 9.22m Size: 153.35m2

SOLUTION:

Adtec proposed a 8000 Nit (cd/m2) brightness P10 screen to stand out in even the brightest sunlight. In addition, Adtec devised a plan to change the angle at which the screen was installed in order to deflect direct sunlight for a brighter viewing experience.