GALEN HOUSE LED SCREEN

BRIEF AND CHALLENGES:

To create an Outdoor LED screen on the Illovo Junction building situated at one of Johannesburg’s busiest intersections, the corner of Corlett Drive and Oxford Road. The challenges presented were that the renovations to this building would take place over several years and phases and that the screen was also located in the centre of a residential suburb. This meant a permanently bright, sunlight-combatting LED screen in the area was not an option.

SPECIFICATIONS:

TYPE: P10 LED SCREEN BRIGHTNESS: 8000 NITS RESOLUTION: 1200 X 672 PIXELS DIMENSIONS: 12.8M X 7.17M SIZE: 91.75M2

SOLUTION:

Adtec worked closely with the landlords, engineers and architects on the building to make sure that the 91.75m2 screen would be accommodated for in the original plans, even though it would only be installed at a much later time. In the interim, Adtec installed one of its biggest available light boxes on the site the screen would later occupy. To cater to the needs of the brightness required to display in direct sunlight and the concerns of the residents, Adtec made sure that the LED panels installed could be programmed to adjust the brightness to make use of the P10’s full brightness of 8000 cd/m2 during the day and drop to an acceptable level in the early mornings and evenings. Our Content Management System also insured that only static advertising is displayed at these low brightness times.