INTERACTIVE LED SCREEN SOLUTION

BRIEF AND CHALLENGES:

Thwack activations approached Adtec to engineer a solution for them to challenge passers-by to be able to upload images or tweets to the screen faster than the latest Nokia Lumia. At the same time they wanted the people competing in the challenge to be live-streamed to the screen.

SOLUTION:

Adtec built a streaming network allowing the video of the participants to be live-streamed to the LED screen. Adtec was able to offer participants free wifi to allow them to accept the Nokia challenge on equal footing to the promoter.