INTERACTIVE OUTDOOR LED – MINI

BRIEF AND CHALLENGES:

MINI South Africa wanted to create South Africa’s first interactive Instagram billboard allowing users to speak their mind and see it on the big screen, this billboard would be positioned at the Cape Town Airports Exit

SPECIFICATIONS:

Type: P10 LED Screen
Brightness: 8000 Nits
Resolution: 384 x 144 pixels
Dimensions: 4.1m x 1.53m
Size: 6.15m2

SOLUTION:

Adtec worked closely with the company designing the billboard to make sure that all of the clients needs would be met. A custom javascript program was written by Adtec to extract the data from the Instagram API and display it live on the screen, allowing for a “Real Time” user experience. Through the use of high brightness 8000 cd/m2 P10 panels, Adtec was able to create an outdoor LED masterpiece that stood out even in the face of direct sunlight. The MINI itself was an exact fibreglass replica with working lights and real fixtures, giving the sign the perfect finish.